The starting point

The client is a family-run general contractor in Los Angeles, with more than two decades of kitchen, bathroom, ADU, new construction and hardscape work across the city. Their site lived on an older domain that didn’t match the company name, and they were moving to a new branded domain.

A new domain is a good moment to fix structure. The business offered 16 distinct services and served 28 cities, and each of those needed a clear place on the new site.

What we did

  1. Collect the business facts We built a single business information document covering license details, services, service cities, hours and its directory listings, so all content drew from one source.
  2. Propose the URL structure We proposed a cleaner URL structure for the new site, gave every service its own page, and planned 28 city landing pages across the Los Angeles area.
  3. Research and map keywords We pulled 801 Los Angeles construction and remodeling keywords, then assigned a main keyword and related terms to 17 core URLs so pages wouldn’t compete with each other.
  4. Write the pages Between late January and mid-March 2025 we wrote 24 page documents: home, about, contact, FAQs, licensing and awards, a services hub, two legal pages and 16 service pages.
  5. Titles, links and images We wrote new titles and meta descriptions for 28 URLs, crawled the site’s internal links, and listed every image by file size and alt text so heavy files and filename-style alt text could be fixed.

Delivered

  • Business information and NAP reference document
  • Suggested URL structure for the new site
  • 28 planned city landing pages
  • 801-row keyword research sheet and keyword-to-URL mapping
  • 24 page content documents, including 16 service pages
  • Titles and meta descriptions for 28 URLs
  • Internal link crawl and image size and alt text audit

What changed

The new domain got a written plan instead of a copy of the old site on a new address. Each service has its own page and its own target search, for example “bathroom remodeling los angeles” for the bathroom page and “kitchen remodel los angeles” for the kitchen page. Every service page got a title that names the service and Los Angeles.

The content follows the brief we’d give any contractor website: say what you build, where you build it, and why a homeowner should trust you, with license details and review sources placed on the page.

What we’d point out

This is a delivery record. The files hold no before-and-after ranking or traffic data for the new domain, so we’re not claiming search results here.

The city pages were planned in the URL structure, and the files don’t show how many went live. If you’re moving to a new domain, plan the structure and the page content before launch day. It costs far less than restructuring a site that’s already indexed.