What a digital agency for home service businesses should handle
In home services, the company that answers first usually gets the job. A digital agency for home service businesses should cover the whole path: showing up in the map pack and Local Services Ads, answering the call or text within a minute, booking the job into your field service software, and asking for a review when the tech closes the ticket.
Intelligent Solutions Tech has built websites, automations and local marketing for clients since 2018. With home service companies we see the same leaks again and again: calls missed while the owner is on a job, web forms nobody sees until evening, estimates that never get a follow-up, and a review request that depends on a tech remembering to ask.
We fix those with tools you already use, and your office team decides how each message reads.
Home service workflows we build
Missed-call text back
When a call goes unanswered, the caller gets a text within seconds asking what they need and offering a callback or booking link. The thread lands in your CRM so the office can pick it up.
Booking into ServiceTitan, Jobber or Housecall Pro
Web forms, chat and text conversations create customers and jobs in your field service software with address, issue and photos attached.
Dispatch alerts
Urgent jobs like no heat, burst pipe or no power trigger a text or Slack alert to the on-call tech and the dispatcher, with the customer details already filled in.
Estimate follow-up
Unsold estimates get a sequence of reminders by text and email, and the office sees which ones opened. See email automation.
Review requests after the job
When a job is marked complete, the customer gets a review link for your Google Business Profile, and unhappy replies route to a manager first.
After-hours chat and text
An AI chatbot on your site answers service-area, pricing-process and scheduling questions and books slots without making promises your techs can’t keep.
Local search, LSAs and your website
Most home service leads come from three places on Google: Local Services Ads, the map pack and organic results. We manage your Google Business Profile listings, categories, service areas, photos and posts as part of our local SEO work, and run LSAs and search campaigns through PPC management, including disputing invalid leads.
Your website needs a page for each core service and each main city, a phone number that’s tappable on every screen, and a form short enough to fill out in a driveway. Our small business websites are built that way, with call tracking so you can see which page and which campaign produced each booked job.
If you’d rather have someone else handle the inbox and booking requests during business hours, our non-voice BPO team covers email, chat and data entry.
Where home service companies usually start
Owner-operator plumber
Missed-call text back and a simple booking link into Jobber, so calls missed under a sink still turn into scheduled jobs.
HVAC company with a dispatcher
Web leads create jobs in ServiceTitan tagged by system type and urgency, and maintenance plan renewals go out automatically each season.
Cleaning or pest control business
Recurring customers get reminder texts before each visit and a rebooking link after, all synced with Housecall Pro.
Roofing contractor
Storm-season landing pages, LSAs and an estimate follow-up sequence that keeps going until the homeowner books or says no.
How we get started
- Free audit We check your Google Business Profile, website, LSA setup and lead response path and email you a PDF. Request it at the free audit page.
- Proposal A written proposal with fixed monthly scope and price. No sales call needed; message us on WhatsApp if you have questions.
- Build in stages Usually lead capture first, then booking, then reviews. You test each piece before it goes live.
- Run and report We watch the campaigns and automations and send a report every two weeks.
Questions we get from home service businesses
Which field service software do you work with?
We build around ServiceTitan, Jobber and Housecall Pro most often, and we can connect others that have an API or a Zapier or Make connector. We confirm what your account plan allows during the audit.
Will a missed-call text annoy customers?
Not when it’s short, sent once and clearly from your business. Most callers who hang up were about to try the next company, so a quick text asking how you can help keeps the job with you.
Can you manage our Local Services Ads?
Yes. We set up and monitor LSAs, keep your profile and service areas current, dispute leads that don’t qualify, and report on cost per booked job. Results depend on your market and reviews, so we don’t promise placements.
Do you edit our Google Business Profile?
With your permission and as part of a written scope, we manage categories, services, photos and posts. Everything we change is listed in your two-weekly report.