What a social media advertising agency does for you
Social media advertising is paid placement of your posts and ads in the feeds, Stories and Reels of people you choose by location, interests, job title or past behavior. We plan, build, run and report on those campaigns, mainly on Meta (Facebook and Instagram) and LinkedIn.
Organic posts keep your pages credible. Ads decide who sees them beyond your current followers. Run well, the two support each other: the same brand voice, the same graphics, and offers that match your website.
We handle Meta ads management in Meta Ads Manager and LinkedIn campaigns in Campaign Manager. Your ad accounts stay in your name and you pay the platforms directly for ad spend.
How we set up and run campaigns
- Audit accounts and tracking We check your Business Manager, ad account, Meta Pixel, Conversions API, LinkedIn Insight Tag and Google Analytics 4 events. Broken tracking is the most common reason ad spend is wasted, so this comes first.
- Agree the goal and budget Leads, bookings, sales, event sign-ups or job applicants. You set the monthly ad budget; we recommend how to split it across campaigns.
- Build audiences Location and interest targeting, job title and industry targeting on LinkedIn, website visitor retargeting and customer list audiences where your privacy policy allows.
- Produce the creative Static ads, carousels and short videos in the right sizes for feeds, Stories and Reels, with several headline and copy versions to test.
- Launch and check daily early on We watch delivery, costs and lead quality closely in the first days, then settle into regular adjustments.
- Report every two weeks You get notes on spend, results, cost per result, which ads and audiences performed and what we’re changing next.
Campaign types we run
Lead form campaigns
Meta instant forms and LinkedIn Lead Gen Forms, with leads sent to your CRM or inbox the moment they arrive.
Website conversion campaigns
Ads that send people to a landing page built for one offer, tracked through to the form or purchase.
Retargeting
Ads for people who visited your site, watched your videos or opened a lead form without finishing it.
Boosted posts with a plan
Your best organic posts promoted to a defined audience, instead of the default boost button.
LinkedIn B2B campaigns
Sponsored content and document ads aimed at specific job titles, seniority levels and company sizes.
Local campaigns
Radius targeting around your service area for home services, clinics, practices and shops.
Where ads connect to the rest of your marketing
Ads work best when the landing page is clear and the follow-up is fast. We can build a dedicated landing page through our landing page design service and route leads straight into your CRM with lead qualification automation.
For search ads on Google and Microsoft, see PPC management. For the organic side of Meta and LinkedIn, see Facebook page management and LinkedIn page management.
Questions we get about social media advertising
Is ad spend included in your fee?
No. You pay Meta and LinkedIn directly for ad spend through your own ad accounts. Our management fee is a fixed monthly amount set out in your proposal.
Which is better for B2B, Meta or LinkedIn?
LinkedIn lets you target by job title, seniority and company, which suits B2B, but clicks usually cost more. Meta can work for B2B with good retargeting and lead forms. We’ll recommend a split after the audit.
Can you guarantee a cost per lead?
No one can honestly guarantee that, because costs depend on your market, offer and competition in the auction. We commit to correct tracking, a clear testing plan and honest reports every two weeks.
Will you create the ad visuals and copy?
Yes. Our designers and editors produce the ads, and you approve them before launch. You can also send product photos or video footage to work from.
How do we get started?
Request a free audit. We review your site, tracking and current accounts, then send a written proposal with a fixed monthly scope and price.