What Next.js is good for
Next.js is a React-based web toolkit from Vercel for building websites and web apps. Pages can be pre-built as static HTML, rendered on the server for each request, or refreshed in the background on a schedule. That flexibility lets a marketing site load like a static page while still pulling fresh content from a CMS or API.
We recommend Next.js when speed is a selling point, when content lives in more than one place, or when the site shares components with a React product your team already runs. SaaS marketing sites, documentation hubs, content-heavy publishers and sites with thousands of programmatic pages are typical fits.
It’s less suited to a small business that wants to log in and edit a page the way they would in WordPress. For that, our WordPress development service is usually the better call.
React website development we deliver
Headless CMS setups
Next.js front ends connected to Sanity, Contentful, Strapi, Storyblok or headless WordPress, with live previews for editors.
Static and incremental pages
Pages pre-built at deploy time and refreshed on a schedule, so they load fast and stay current without a full rebuild.
Programmatic SEO pages
Location, product or comparison pages generated from structured data, each with its own title, meta, schema and internal links.
Image and font handling
Responsive images with next/image, self-hosted fonts and code splitting, aimed at strong LCP and CLS scores.
Forms and APIs
Server actions and API routes that send leads to HubSpot, Salesforce, Pipedrive or a custom CRM.
Deployment
Hosting on Vercel, Netlify or Cloudflare with preview deployments for every change, so you can review before it goes live.
Where we’ve seen Next.js pay off
SaaS marketing sites
The marketing site shares a design system with the product app, so buttons, forms and type stay consistent and one front-end team can work on both.
Large content hubs
Blogs and resource centers with hundreds or thousands of articles, where static generation keeps every page fast without heavy server caching plugins.
Multi-source pages
Product pages that combine copy from a CMS, prices from Shopify or Stripe and reviews from a third-party API in a single page load.
International sites
Built-in routing for language and region versions, with hreflang tags and a CMS workflow for translators in the UK, Europe and Australia.
Our Next.js build process
- Content model and CMS choice We map your content types and pick a CMS your editors will be comfortable in.
- Design sign-off Figma mockups of key templates, reviewed and approved by you before development begins.
- Component build We build a component library in TypeScript and Tailwind CSS, often as a Claude-coded website with every component reviewed by a developer.
- SEO and performance pass Metadata, sitemaps, canonical tags, schema and Core Web Vitals checks across templates.
- Launch Redirects from old URLs, analytics and Search Console set up, and a preview workflow your team can use for future edits.
SEO details we handle in Next.js
- Server-rendered or static HTML so crawlers see full content
- Per-page titles, descriptions and Open Graph tags
- Auto-generated XML sitemap and robots.txt
- Canonical URLs and trailing-slash consistency
- JSON-LD schema for organization, services, articles and FAQs
- 301 redirects configured at the edge
Questions we get about Next.js development
Is Next.js good for SEO?
Yes, when it’s set up properly. Static and server-rendered pages give search engines complete HTML, and the built-in metadata tools make titles and schema easy to manage. Problems usually come from client-only rendering, which we avoid for indexable pages.
Can my marketing team edit content?
Yes, through the headless CMS we connect. Editors work in Sanity, Contentful or WordPress, preview changes, and publish without touching code.
Where is a Next.js site hosted?
Usually on Vercel, Netlify or Cloudflare, in an account you own. Hosting runs on usage-based plans, and we’ll explain what to expect for your traffic in the proposal.
Should we move our WordPress site to Next.js?
Only if speed, scale or a shared React codebase justifies the change. Many sites keep WordPress as the CMS and put Next.js in front, which keeps the editor experience. Our website migration service covers the move and the redirects.
How much does a Next.js site cost?
It depends on templates, CMS choice and the tools the site connects to. Get an estimate from the website cost calculator, or request a free audit for a fixed-price proposal.