What PPC management services cover
PPC management is the daily and weekly work of running pay-per-click ad accounts: choosing keywords, writing ads, setting bids and budgets, blocking wasted searches, and building the pages people land on. Done well, it gives you a steady flow of leads you can switch up or down. Done carelessly, it burns money on searches that never had a chance of converting.
Intelligent Solutions Tech has managed paid search for businesses in the United States, Canada, the United Kingdom, Europe and Australia since 2018. We start every account with conversion tracking, because bidding without accurate data is guessing.
Your ad accounts stay in your name. You pay Google and Microsoft directly, and we work as managers on the account.
What we manage
Google Ads
Search, Performance Max, Shopping, Demand Gen and remarketing campaigns, with keyword match types, negative lists and ad assets reviewed every week.
Microsoft Ads
Search and shopping campaigns on Bing, imported and adjusted from Google where it makes sense, often reaching older and B2B audiences at lower click costs.
Local Services Ads
Profile setup, verification paperwork, service and area settings, and lead dispute handling for home services and professional firms in eligible markets.
PPC audits
A one-off review of your account covering tracking, structure, search terms, bidding, ad copy and landing pages, delivered as a PDF with fixes ranked by impact.
Landing pages
Fast, focused pages built for one offer and one action, with call tracking, form tracking and A/B tests. Our landing page design team builds them.
Conversion tracking
GA4, Google Tag Manager, hashed first-party conversion matching, offline conversion imports from your CRM and call tracking set up so bidding works toward real leads.
How we take over or launch an account
- Free account audit Give us read access and we’ll review the last few months of data: wasted spend, missing negatives, tracking gaps and structure problems.
- Proposal You get a fixed monthly management scope and price, separate from your ad spend, with the campaigns and pages we’ll run.
- Tracking first We fix or build conversion tracking before changing bids, so every later decision rests on clean data.
- Restructure and launch Campaigns are rebuilt or launched in stages. You approve new ads, keywords and landing pages before they go live.
- Weekly management, two-week reports We review search terms, bids and budgets every week. You get a report every two weeks with spend, leads, cost per lead and what we changed.
Paid search alongside SEO
PPC and organic search work best when they share data. Search terms that convert in Google Ads tell us which pages to write for SEO, and keywords you already rank well for organically may not need heavy ad spend.
For businesses that depend on nearby customers, Local Services Ads and map rankings support each other. We run paid and local SEO services from the same reporting, so you can see the full picture of calls and form fills in one place.
We also connect leads back to your CRM. When a lead turns into a paying customer, that outcome gets sent back to Google Ads so the bidding learns which clicks bring revenue.
Common problems we find in PPC audits
- Broad match keywords with no negative keyword lists
- Conversions counting page views or duplicate form fills
- Search partners and display network switched on by default
- One generic landing page for every ad group
- Location settings set to people interested in an area instead of people located there
- No offline conversion data coming back from the CRM
Who we run paid search for
Home service businesses
Plumbers, roofers, HVAC and cleaning companies running Local Services Ads and call-focused search campaigns by suburb. See home services.
Restoration companies
Water, fire and mold businesses bidding on emergency searches at the hours they can actually take jobs, with budgets that shift by service area.
Law and accounting firms
Firms with high click costs that need tight negatives, practice-area landing pages and lead quality fed back from their intake process.
Online stores
Shopping and Performance Max campaigns driven by a clean product feed in Google Merchant Center, with margins guiding which products get the budget.
Questions we get about PPC management services
How much should we spend on ads?
That depends on click costs in your market and how many leads you need. In the audit we estimate a sensible starting budget from keyword data, then adjust once real conversion data comes in.
Is your management fee separate from ad spend?
Yes. Ad spend goes directly from your card to Google or Microsoft. Our management fee is a fixed monthly amount set in the proposal after a free audit.
Do you guarantee a cost per lead?
No. Click costs and competition change week to week. We commit to clear tracking, weekly account work and honest reporting on cost per lead.
Who owns the ad account?
You do. We work inside an account registered to your business. If you ever stop working with us, the account, history and data stay with you.
Can you also run social ads?
Yes. Meta, LinkedIn and TikTok campaigns are handled by our social media advertising team, and we can report on paid search and social together.