What our content writing services include
Content writing is producing the words your business publishes: website pages, blog articles, press releases, opinion pieces, email newsletters and case studies. We write those pieces for you from a brief, your source material and keyword research, then edit them until they’re accurate and readable.
We use AI for research summaries, outlines and first drafts where it saves time. Every piece is then written or rewritten by an editor who checks facts, removes filler and matches your voice. You review every piece before it’s published.
We’ve written for businesses in the US, Canada, the UK, Europe and Australia since 2018, across professional services, home services, healthcare practices, e-commerce and tech. Our writers sit next to our SEO and local SEO teams, so search intent shapes every brief.
Types of content we write
Blog writing
Articles that answer the questions your buyers search for, with a clear structure, internal links to your service pages and a specific next step.
Website copy
Home, about, service and location pages written so a visitor understands what you do, who it’s for and how to contact you within a few seconds.
Press releases
News-style releases for launches, hires, partnerships and events, written in standard format with quotes, boilerplate and media contact.
Thought leadership
Bylined opinion pieces and long-form articles for your founder or experts, built from interviews by voice note or questionnaire.
Newsletters
Regular email newsletters for Mailchimp, Brevo, HubSpot or Beehiiv, with a subject line, a main story, short updates and a call to action.
Case study writing
Customer stories written from your project notes and approved quotes, structured as situation, what you did and what changed.
How we write each piece
- Research and brief We check the search results for the target topic, note what’s already ranking and what’s missing, and write a brief with the keyword, angle, audience and outline.
- Gather your input You answer a few questions in writing or by voice note, or point us to existing material. Your experience is what makes the piece worth reading.
- Draft A writer drafts the piece, using AI where it helps with research and structure, and adds examples and specifics from your input.
- Edit and check An editor checks facts, tightens the copy, applies your style rules and handles on-page SEO: title, meta description, headings, internal links and image alt text.
- Your review You review in Google Docs and leave comments. We revise and send the final version.
- Publish We can publish to WordPress or your CMS, format it properly and add it to your sitemap, or hand over a ready-to-paste document.
Writing that ranks and still reads well
Search engines and AI answer tools both reward content that answers a question directly and backs it up. We open articles with a clear answer, use headings that match how people phrase their questions, and add FAQs where they help. That gives your content a fair chance of being quoted in AI search results as well as ranking in Google.
We don’t stuff keywords or pad word counts. A 700-word article that fully answers a narrow question usually serves you better than a long one that wanders. Length is set by the topic in the brief.
We also keep a style sheet for each client: preferred spellings, product names, words you never use, how you refer to your customers and which claims need a source. Every writer on your account works from it, so a blog post written this month sounds like the service page written last year.
For ongoing publishing, we plan topics as clusters around your main services, so each new article links to and supports a service page. If you need help choosing those topics, a free SEO audit is a good starting point.
Where clients use our writing
New or rebuilt websites
Full site copy written alongside a website redesign, so design and words are planned together.
Monthly blog programs
A steady schedule of articles planned around service pages and local search terms.
Launches and news
A press release, a blog post, a newsletter and social posts all written from one announcement.
Founder visibility
Long-form articles under the founder’s name, cut into shorter posts through founder personal branding.
Questions we get about content writing services
Do you use AI to write content?
We use AI for research, outlines and some first drafts. Every piece is then written or rewritten by an editor who checks facts, adds your specifics and matches your voice. You won’t receive raw AI output.
Can you write in UK or Australian English?
Yes. We write in US, UK or Australian English depending on your market, and keep spelling and terms consistent across your site.
Do you write for regulated industries?
We write for accounting firms, law firms and healthcare practices. For any claim about law, tax or health, we work from your source material and expect a qualified person on your side to approve the final copy.
Who owns the content?
You do. Once delivered and paid for, the content is yours to publish, edit and reuse.
How are content writing services priced?
Content writing is priced after a free audit and a written proposal, based on the types of content, volume and research needed. Most clients choose a fixed monthly scope.