What our LinkedIn personal branding service is
Founder personal branding is ghostwriting for founders on LinkedIn. We rewrite your profile, then write and schedule posts for your personal account from material you give us: voice notes, quick answers to questions, emails you’ve sent and opinions you hold about your industry.
People buy from people. On LinkedIn, a founder’s personal profile usually reaches more of the right buyers, partners and hires than the company page does, because posts from a person get shared and discussed more readily than posts from a logo.
Every post goes out under your name, so you approve every one. Nothing is published that you haven’t read.
How ghostwriting for founders works
- Voice capture You answer a written questionnaire or send a few voice notes on WhatsApp about how you started, what you believe about your industry, mistakes you’ve made and what your customers get wrong. No calls are required.
- Profile rewrite We rewrite your headline, About section, Featured section and recent experience so a visitor understands who you help and how within seconds.
- Topic bank We turn your answers into a bank of post ideas across a few themes, such as lessons from building the business, opinions on your industry, how you work and stories from the team.
- Draft in your voice AI helps structure and tidy the raw material, and an editor writes each post using your words, phrasing and sentence style. Your stories and opinions stay yours; we shape them.
- You approve a month ahead You review the month’s posts in a shared document, edit freely and approve. Short weekly voice notes keep the content fresh.
- Schedule and review Approved posts are scheduled on your profile. Every two weeks we send notes on which posts drew comments, profile views and connection requests from the right people.
What’s included
Profile rewrite
Headline, About, Featured links, banner image and a clear statement of who you help.
Ghostwritten posts
Story posts, opinion posts, lessons and practical how-to posts, written in your voice and approved by you.
Occasional document posts
PDF carousels that explain methods you use with clients, designed to match your company branding.
Comment prompts
A short weekly list of posts from people in your industry worth commenting on, with notes on what you might add. You write and post the comments yourself.
Company page coordination
Posts timed so your personal profile and your company page support each other without repeating.
Who this suits
This service fits founders and managing partners of B2B companies, agencies, consultancies and professional practices who sell high-trust services. If your buyers check you out on LinkedIn before they reply to an email, your profile is part of your sales process.
Most founders run this alongside LinkedIn page management for the company page. If you’re also doing outreach, our business development team runs lead generation and appointment setting by email and LinkedIn, and a credible profile makes that outreach land better. For long-form pieces under your name, see content writing.
Questions we get about founder personal branding
Will people know someone else writes my posts?
The ideas, stories and opinions are yours, and you approve every post. We handle the structure and writing, much like an editor or speechwriter. Plenty of busy founders work this way.
Do you need my LinkedIn password?
We don’t ask for it. Most founders schedule approved posts themselves from a ready-to-paste document, or use a scheduler like Buffer or Taplio connected to their account. We’ll set up whichever you’re comfortable with.
How much of my time does this take?
The initial questionnaire or voice notes take a little time upfront. After that, most founders send a few voice notes a week and spend a short session each month approving posts.
Do you reply to comments for me?
No. Comments and messages on your personal profile should come from you. We send weekly comment prompts and flag conversations worth joining.
What does founder ghostwriting cost?
It depends on how many posts you want each month and whether we also run your company page. Use the social media pricing calculator for an estimate.