How to Plan a Month of LinkedIn and Facebook Posts in One Sitting

Most business pages go quiet for the same reason. Someone decides what to post on the morning they need to post it, gets pulled into real work and the page sits idle for three weeks.

A social media content calendar fixes that by moving every decision into one planning session. Block three to four hours, follow the steps below and you’ll leave with a month of LinkedIn and Facebook posts written, designed and scheduled.

Before you sit down: gather your raw material

The session goes fast when you aren’t hunting for ideas. Spend fifteen minutes the day before pulling together anything you could post about. You’ll be surprised how much is already sitting in your inbox and phone.

• Questions customers asked by email or phone this month
• Photos from recent jobs, events or the office (with permission from anyone in them)
• Blog posts or service pages you can point people to
• Upcoming dates: holidays, seasonal demand, product launches, office closures
• Your logo, brand colors and a Canva or design template if you have one

Step 1: Pick three or four content pillars

Pillars are the recurring themes your page covers. They stop you from posting the same type of thing every time and make idea generation almost mechanical. For a typical service business, four pillars work well.

Keep the Offer pillar to about one post in four. Pages that only sell get scrolled past. Pages that teach and show earn the attention that makes the occasional offer work.

Step 2: Set a realistic posting rhythm

Consistency beats volume. Three posts a week on LinkedIn and three on Facebook gives you twelve to thirteen slots per platform for the month. That’s enough to stay visible without burning out. If that feels heavy, start with two a week and add more once the habit sticks.

Map the pillars to days so you never start from a blank page. For example: Monday is Teach, Wednesday is Show, Friday rotates between Prove and Offer. Now each slot on the calendar already has a theme before you write a word.

Step 3: Fill the calendar with topics

Open a spreadsheet or a Notion table with columns for date, platform, pillar, topic, format, link and status. Go through your raw material and drop each item into a slot that matches its pillar. A customer question becomes a Teach post. A job photo becomes a Show post.

Any gaps left over get filled from a short list of evergreen prompts. “A mistake we see often,” “a tool we use every day” and “what a first visit looks like” work for almost any business. Write each topic as a specific one-line hook. “Why your gutters overflow even when they’re clean” is a topic. “Gutters” isn’t.

Step 4: Batch-write for each platform

Write all the posts in one pass, platform by platform. Switching between LinkedIn and Facebook voice every few minutes slows you down.

LinkedIn

• Open with one plain line that states the point. The first two lines show before “see more.”
• Use short paragraphs and white space. Dense blocks get skipped.
• Write as a person or as the company speaking plainly, with opinions grounded in real work.
• Put links in the post only when they matter; many pages share the link in the first comment instead.
• End with a question or a clear next step, such as booking a call through your site.

Facebook

• Lead with the image or video. The text supports the visual.
• Keep captions shorter and warmer. Local customers want to recognize your team and your work.
• Tag your location and, where relevant, local partners or venues.
• Use Facebook for community posts: local events, seasonal reminders, team milestones.

AI writing tools like Claude or ChatGPT can speed up first drafts if you give them your pillar, topic, audience and a sample of your own writing. Always edit the result. Generic AI posts are easy to spot and do nothing for your page. Our AI social media management service pairs AI drafts with human editing for exactly this reason.

Step 5: Design, schedule and set a review date

Build visuals in batches too. Make three or four Canva templates, one per pillar, so every Teach post looks related and every Show post has the same frame. Swap in new text and photos and export everything at once.

Then schedule. Meta Business Suite handles Facebook and Instagram scheduling for free. LinkedIn lets page admins schedule posts directly. Tools like Buffer or Hootsuite put both platforms in one queue if you’d rather manage everything from a single screen.

1. Upload each post with its image, link and first comment ready.
2. Double-check dates against holidays and any planned office closures.
3. Leave one open slot per week for timely posts, such as a job you finish that week or local news.
4. Put a 30-minute review on your calendar for the last week of the month.

At the review, look at which posts got comments, shares, clicks and profile visits. Note which pillars and formats did best and give them more slots next month. That short review is what makes each month’s calendar better than the last.

If you’d rather hand the whole cycle to someone else, our content calendar planning and LinkedIn management services cover planning, writing, design and scheduling, with a report every two weeks.

A sample one-sitting agenda

• 0:00 to 0:20: review last month’s results and confirm pillars.
• 0:20 to 0:50: fill every calendar slot with a topic and format.
• 0:50 to 2:20: write all LinkedIn posts, then all Facebook posts.
• 2:20 to 3:10: create visuals from templates.
• 3:10 to 3:40: schedule everything and book next month’s review.

Want to know what a done-for-you plan would cost for your platforms and posting rhythm? Try the social media pricing calculator for an estimate in a couple of minutes.

Frequently asked questions