Two ways to put OpenAI to work
ChatGPT integration means connecting OpenAI’s models to the way your business already works. For staff, that’s a ChatGPT Business or Enterprise workspace with custom GPTs and connections to company files. For your systems, it’s the OpenAI API called from your own software, so a product page, help desk or CRM can read, write, classify or transcribe without anyone opening a chat window.
The two need different skills. Workspace setup is about plans, permissions, policies and training. OpenAI API integration is software work: prompts, structured outputs, function calling, error handling, cost control and testing. We do both, and we’re an independent agency with no affiliation to OpenAI.
If your team prefers Anthropic’s models, our Claude setup for business page covers the equivalent work. We design API features so the model can be swapped later.
What we build with the OpenAI API
Structured data extraction
Models that return clean JSON matching a schema you define, ready to write into a database, CRM or spreadsheet.
Function calling
GPT models that call your own functions, such as checking stock, looking up an order or creating a ticket, inside a controlled workflow.
Semantic search
Embeddings over your help articles, product catalog or documents so customers and staff find answers by meaning, even when their wording differs from yours.
Speech to text and voice
Call recordings transcribed and summarized into the CRM, and voice features for apps and phone systems.
Image understanding
Photos of products, damage, receipts or forms read and described as part of an intake or claims workflow.
Cost and quality controls
Smaller models for simple tasks, caching, batch processing for bulk jobs, usage limits and test sets that run before every change.
Where businesses use ChatGPT and the API
Product content for online stores
Descriptions, titles and attributes generated in bulk from supplier data for Shopify or WooCommerce catalogs, reviewed before publishing.
Call notes into the CRM
Sales and service calls transcribed, summarized and attached to the right contact with follow-up tasks.
Help desk reply suggestions
Suggested replies inside Zendesk, Freshdesk or Help Scout, drawn from your knowledge base and past tickets.
Custom GPTs for staff
Internal GPTs for quoting, policy questions or onboarding new hires, loaded with your own reference files.
How an OpenAI project runs
- Free audit We look at where ChatGPT or the API would save time, and what data and systems it would touch.
- Proposal A written scope with a fixed monthly price, covering the build, testing and ongoing monitoring.
- Prototype on real examples We test prompts and model choices on your own data before building the full feature.
- Build, review and launch Features are built in stages. You review each one before it goes live to staff or customers.
- Monitor We track quality, errors and API spend, adjust prompts and models, and report every two weeks.
Questions we get about ChatGPT and OpenAI integration
What’s the difference between ChatGPT and the OpenAI API?
ChatGPT is the chat app your staff use directly. The API lets your own software send requests to the same family of models and get results back automatically. Most businesses benefit from both for different jobs.
Will OpenAI train on our data?
Under OpenAI’s business terms, data sent through the API and through ChatGPT Business or Enterprise isn’t used for training by default. We’ll show you the current settings for your account during setup.
How do you keep API costs under control?
We use the smallest model that does the job well, cache repeated content, batch bulk work and set hard usage limits. You see API spend in your own OpenAI account and in our two-week reports.
Can we switch to Claude or another model later?
Yes. We keep prompts, tests and model calls separate from the rest of your code, so changing providers is a contained piece of work instead of a rebuild.
Do you build customer-facing chatbots with OpenAI?
Yes, and those are covered on our AI chatbots page, including website and WhatsApp bots with handoff to your team.