Ecommerce SEO services that start with your catalog
Our ecommerce SEO services cover the work that gets category and product pages found in Google: technical cleanup, page structure, schema, content and links. We start with your catalog because that’s where most store problems live. Thousands of filter URLs, near-duplicate variants and thin collection pages can eat crawl time before Google ever reaches the products you want to sell.
Ecommerce SEO is the practice of making an online store’s category, product and supporting pages easy for search engines to crawl, understand and rank for buying searches. It sits inside our wider SEO services, with a sharper focus on catalog structure and product data.
We work with store owners in the US, UK, Canada, Europe and Australia from our office in Lahore, and we’ve been doing this since 2018. You don’t need a sales call. Send your store URL, and we’ll come back with a written audit.
What we work on in your store
Every store gets the same starting checks. The audit decides which ones matter most for yours.
Category pages
We map each collection to the search it should win, then rewrite titles, intros and on-page copy so the page answers that search.
Filters and variants
Color, size and sort URLs get controlled with canonicals, noindex rules or parameter handling so Google spends its time on pages that sell.
Product schema
We add or repair Product, Offer, Review and BreadcrumbList markup so listings can qualify for rich results and merchant listings.
Internal links
Breadcrumbs, related products and links from buying guides push authority toward the categories that drive revenue.
Speed and templates
Heavy apps, oversized images and render-blocking scripts slow product templates. We fix the templates once so every product benefits.
Content and links
Buying guides and comparison posts catch earlier searches, and link building gives key categories the authority to rank.
How the work runs
- Free audit You send your store URL through the free SEO audit form. We crawl the catalog, check Search Console data with your permission and list the problems in order of impact.
- Written proposal You get a fixed monthly scope and price in writing. It lists the pages, templates and fixes we’ll cover, so you know exactly what you’re paying for.
- Staged fixes Theme and template changes go onto a duplicate theme or staging site. You review and approve them before anything touches the live store.
- Category and product work We rewrite priority collections, fix product data feeds and schema, and build internal links in batches you sign off.
- Reports every two weeks Each report shows what we shipped, what Google has picked up, and what’s planned for the next two weeks.
Platform notes we plan around
Shopify forces fixed URL paths like /collections/ and /products/ and creates duplicate product URLs inside collections. We handle that with canonical tags and theme link changes. If you’re still building the store, our Shopify development team can set the structure right from day one.
WooCommerce gives more control over URLs but often ships with tag archives, attribute pages and plugin bloat that create thin pages. BigCommerce and Magento bring their own faceted filter settings. We document what each platform allows before promising any change.
Large catalogs need extra care. When a store has tens of thousands of SKUs, we look at server logs where you can share them, so we can see what Googlebot actually crawls.
- Duplicate product URLs inside collections
- Filter and sort parameters indexed by accident
- Out-of-stock and discontinued product handling
- Missing or broken Product and Offer schema
- Thin collection pages with no intro copy
- Slow product templates caused by apps and scripts
Who this suits
Our ecommerce SEO service suits stores with a working catalog that aren’t getting the organic traffic their products deserve. It also suits brands that just moved platforms and lost rankings in the move. If that’s you, read our notes on technical SEO services too, because migration damage is usually technical.
If you’re launching from scratch, start with the Shopify store setup checklist. Getting collections, URLs and schema right before launch costs far less than fixing them later.
Ecommerce SEO questions
What’s included in ecommerce SEO services?
Category and product page work, crawl and index control for filters and variants, structured data, internal linking, page speed fixes, content for buying guides and collection pages, and links. The exact scope comes from your free audit.
How are ecommerce SEO services priced?
Each store is priced after a free audit, based on catalog size, platform and what the audit finds. You get a written proposal with a fixed monthly scope and price before anything starts.
Do you work on Shopify and WooCommerce?
Yes. We work on Shopify, WooCommerce, BigCommerce, Magento and headless builds. Each platform has its own limits on URLs, canonicals and templates, and we plan the work around them.
Will SEO changes affect my live store?
Template and theme changes go onto a duplicate theme or staging copy first. You review them, approve them, and only then do they go live. We re-crawl after every release.
How long before ecommerce SEO shows movement?
Technical fixes are usually picked up once Google recrawls the affected pages, which can take a few weeks on larger catalogs. Category rankings take longer. Your report every two weeks shows what changed and what’s next.