The starting point

The owner runs a laundromat in New York City and a barbershop in the Tampa Bay area of Florida. Our July 2024 audit of the laundromat found a single landing page on a basic website builder, with little content and no service-area targeting. Moz scored it Domain Authority 1, it had no backlinks, and we found no citations or social profiles under its name, address and phone number.

We called it a fresh business. Nothing was broken, but there was nothing for Google to work with either.

What we did

  1. Audit and a 12-month plan The plan stacked the work in order: a multi-page site of up to 10 pages, on-page SEO, Search Console and Analytics, Google Business Profile work, citations, content and digital PR, then monthly upkeep.
  2. Plan the new website The plan replaced the one-page builder site with a multi-page site of up to 10 pages, with a blog for local content.
  3. Publish on-site content Ten blog posts went live on the laundromat’s site, covering drop-off laundry, wash and fold, coin laundry costs and same-day service.
  4. Build off-site mentions We published 5 guest posts, 10 micro-blogs on Wix, Blogger and WordPress.com, each aimed at one nearby neighborhood, and a press release on a business news site.
  5. Post to the Business Profile Eight Google Business Profile posts went live between January 21 and February 17, 2025, on topics like stain removal and preparing laundry for drop-off.
  6. Repeat for the barbershop Between April and June 2025 we rewrote four core pages, updated two old posts onto shorter URLs, published five new posts, shared posts in 14 local Facebook groups, and added four Business Profile posts.

Delivered

  • SEO audit and 12-month local SEO plan
  • Multi-page website plan for the laundromat
  • 10 on-site blog posts and 5 guest posts
  • 10 neighborhood micro-blogs and 1 press release
  • 8 laundromat Google Business Profile posts
  • 4 barbershop page rewrites, 2 updated posts and 5 new posts
  • 14 local Facebook group posts, 1 Quora answer and 4 barbershop Business Profile posts
  • Content tracking sheets with live links for every item

What changed

The laundromat went from one page with no outside mentions to 10 blog posts live on its own site, guest posts and a press release pointing back to it, and a Business Profile with regular posts. The barbershop’s pages and posts now target specific local searches, such as kids’ haircuts, senior haircuts and beard trims.

Every item sits in a tracking sheet with its live URL, so the client can check any piece of work. That record is part of how we run local SEO: no item counts until it’s live and linked.

What we’d point out

The files show what was delivered. They hold no later ranking or traffic figures, so we’re not claiming search results here. Local grid tracking in BrightLocal was set up at the audit, which gives a baseline to compare against.

For a brand-new local business, order matters. Build a real site first, then add content and outside mentions. Posting to a profile that points at a one-page site wastes effort.