OpenAI has started letting companies claim and manage their own profiles inside ChatGPT. The beta, called Businesses in ChatGPT, launched on November 10, 2026, according to TechCrunch, which compared the new profiles to Google Business Profiles. Verified businesses can update how ChatGPT describes them and see basic numbers on how often they come up.
What’s new
- Business Hub. A verified business can claim its ChatGPT business profile and edit details such as its website, description, and products or services, according to TechCrunch and a Fonearena summary of the launch.
- Insights. The Hub reports aggregated figures such as profile views, business mentions and website clicks. OpenAI hasn’t said how these are counted, and Fonearena reports they only appear once a profile passes a minimum number of interactions.
- Business Agents. Eligible businesses can build an agent that answers customer questions about their products. Location3 and Fonearena both report this part is limited to eligible US ecommerce and online service businesses for now, and that an agent can be sponsored as a destination for ChatGPT Ads.
- Shopify connection. Shopify merchants can connect their store from the Shopify admin, so product details sync in.
OpenAI’s VP of Monetization, Benji Shomair, told TechCrunch the company uses different verification methods for different types of business and markets. OpenAI hasn’t published a country list for profiles.
Who it affects
Any business that customers might ask ChatGPT about. That’s most local service firms, online stores and B2B companies in the US, UK, Canada, Europe and Australia. Retailers on Shopify get the easiest setup. Multi-location brands will have to wait: Location3 reports the first release has no bulk upload or API.
Our take
We’d claim the profile now, before someone else’s summary of your business is the only one ChatGPT has. Use the same name, address, phone, hours and service list you use on your Google Business Profile and website, so ChatGPT isn’t working from conflicting details. Then check the insights once a month next to your Search Console data. We’d hold off on paying to sponsor a Business Agent until there are a few weeks of real insight data to judge it on.
If you’d like help getting your business described correctly across Google and AI assistants, our SEO services cover it, and the free audit is a good place to start. For background, see our earlier piece on AI platforms building their own search consoles and our guide to getting cited in ChatGPT and AI Overviews. Source: OpenAI announcement.
