Blog
Blog
Practical guides on automation, websites, SEO and running digital operations, written by the team that builds them.
HubSpot vs Custom CRM: When to Build Your Own
Most teams should start on HubSpot. Here's how to tell when a custom CRM is the better choice, and how to make the call in a…
How to Outsource Web Development Without Losing Control
You can outsource web development and keep full control. Here's how to set up accounts, briefs, milestones and staging reviews so the site stays yours.
Top 10 SEO Skills for Claude (and How We’d Set Them Up)
The ten SEO skills for Claude we'd install first, where the free versions come from, and how to set them up without trusting them blindly.
Social Media Management Pricing: How Agencies Charge in 2026
How agencies price social media management in 2026, what pushes the monthly cost up or down, and how to compare quotes that look nothing alike.
Technical SEO Audit: What We Check on Every Site
The technical SEO audit checklist we run on every site, from crawl and index checks to Core Web Vitals, structured data and redirects, and the order…
Google’s Gemini Agent Is Coming to Workspace: What We’re Telling Small Businesses to Do First
Google announced a Gemini agent for Workspace on October 8. Here's our take on what small businesses should prepare now, and what can wait until Google…
Claude Haiku 5.5 Cuts the Cost of AI Automation: What We’re Telling Clients to Test
Anthropic's Claude Haiku 5.5 cuts small-model API prices sharply. Here's our take on what it means for business chatbots and automations, and how we'd test it.
How to Write a Website Brief Your Developer Can Price
A clear website design brief gets you a fixed quote instead of a wide estimate. Here are the sections to include, the mistakes to skip and…
AI Agents vs Automations: Which One Does Your Business Need?
Automations follow fixed rules and AI agents decide their own steps. Here's how to tell which one a workflow needs, and why most businesses end up…
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